Website Design for youth sports center
Aspire Kids Sports Center Website Project
Project
client industry
sports centers + youth programs
project overview
Aspire Kids Sports Center in Chandler, Arizona offers gymnastics, camps, and youth programs with over 400 active classes running year-round. Their new website was built to simplify scheduling, reduce admin work, and help parents quickly find the right class.
project highlights
- Custom class quiz for parents
- Custom-coded auto-updating class search feature
- 400+ classes with intuitive scheduling
- 40+ page custom WordPress website
- Jackrabbit integration with shortcode logic
- Dynamic “We’re Open” / “Sorry, We’re Closed” logic with popups for scheduled closures
Strategic Direction & Design Intent
Project Vision
This site needed to feel as dynamic and organized as the programs it supports. From the color palette to the content flow, every element was designed to feel approachable, energetic, and easy to trust.
Project Direction & Challenges
The challenge was creating structure without sacrificing movement. We approached this build with both strategy and scale in mind—balancing class volume with a layout that feels effortless to browse. Behind the scenes, everything works harder so the experience feels lighter.
Pain Points
Aspire’s previous website was outdated, hard to navigate, and time-consuming to update. Parents frequently called with questions, and staff had no efficient way to manage schedule changes or class details online.
project goals
They needed a modern, easy-to-manage site that could support a high volume of classes, reduce repetitive admin tasks, and give parents immediate access to the information they needed.
400+ classes displayed dynamically with Jackrabbit + shortcode logic
the before
Client words
This was a huge project for both Samantha and myself. But she was definitely up for the job. She went above and beyond in figuring out an industry specific plug in and making sure it met our needs perfectly. Plus, the site is beautiful and we all love it so much! Samantha is very organized and has a process in place to gather the information she needs to get the job done. Plus, she’s been available for follow up questions which has proven very helpful.
Rachel t., marketing coordinator for aspire
the result
Before & After: Aspire Kids Sports Center
the before
Aspire’s original website was outdated and difficult to manage, with disorganized content and a confusing path to class schedules. Without a scalable system in place, staff spent hours on manual updates while parents struggled to find basic information.
- Disconnected pages and buried class schedules
- No automated logic for closures or holiday updates
- Limited ability to display high-volume class listings
- Frequent phone calls due to missing or unclear info
the outcome
The new site introduced structure, automation, and intuitive navigation—built specifically for a high-volume youth sports center. With over 400 classes displayed dynamically and parent resources integrated throughout, the site now works as efficiently as the team behind it.
- Custom WordPress design with centralized class pages and dropdown schedules
- Scalable shortcode system displaying 400+ active classes
- Automated open/closed logic with popups for annual closures
- On-page FAQs and class quiz to reduce parent questions
view the live site
