Logo design, brand identity + print & ad design

The business name and exact wording should be settled before design begins. Existing colors, old logos, sketches, screenshots, packaging or visual references are useful if they exist, but there is no need to arrive with a finished design direction.

No. Clear reactions are often more useful than a fully formed concept. Knowing what feels too corporate, too playful, too traditional, too trendy or too similar to competitors gives enough direction to begin narrowing down what fits the business.

Yes. References are useful when they explain what you are drawn to visually, even if you cannot describe why. They are considered alongside the business, audience, desired impression and competitor landscape rather than treated as something to copy.

Yes. Print design is built to the dimensions and production specifications required for the piece, so the finished artwork can be sent to the printer you plan to use. Print production can also be coordinated when needed.