Website Design for Beauty Services
Website design for beauty services that book while you're with a client.
Your clients find you on Instagram, then ask the same questions in your DMs. How much for a full set? Anything open Saturday? Is there parking? A site with your menu, your prices and live booking answers all of it while your hands are busy.
Read 30+ five-star Google reviews
Booking Website for Beauty Services
Clients search for the look they want.
Lashes that look natural, brows that don't need filling in, makeup that lasts all night, skin that stops breaking out. A beauty professional website starts with how they describe it, then points them to the service that gets them there.
- lashes that look natural not dramatic, book a classic lash set
- brows too thin and uneven, book a brow shaping and tint
- acne keeps coming back, book an acne facial
- nails that last two weeks, book a gel manicure
- tired of filling in my brows every morning, book microblading
- makeup artist for my wedding day, book bridal makeup
A menu that makes sense
Services grouped the way clients shop.
Prices on every service
No more DM for pricing.
Your work, front and center
Real photos of real clients.
Booking in a few taps
Pick a service, pick a time and pay a deposit.
Salon Suite Website Options
A one-chair suite needs a different site than a studio with five artists.
A solo lash artist, makeup artist or PMU artist with one service menu fits the beauty template just fine. When the site needs more than the template holds, like more artists, more pages, a product shop or a site that already ranks, it's time for a custom plan.
Done-For-You Template
The beauty services template
A quick-launch site that's already designed. I restyle it to your brand, write the copy and launch it. All you do is fill out the intake form and supply the images.
Solo lash artists, estheticians, makeup artists, PMU artists and nail techs.
Custom Build
A custom beauty studio website
Every page planned around your services, artists and how clients book.
Sites with more pages or features than the template holds, or a redesign with rankings to protect.
Add-ons
- Connect GlossGenius, Vagaro or Booksy
- Sell gift cards or products online
- Set up business email on your domain
- Add deposits and no-show protection
Quoted separately.
Done-For-You Beauty Services Template
Already designed around how clients book beauty.
Your service menu, prices, a gallery and online booking are already in the layout. You fill out the intake form. I write the copy, connect GlossGenius, Vagaro, Booksy or whichever booking app you use and launch it. The single-page version puts your services, about, gallery and booking on one scrolling page.
Already in the design
- Service menu and prices
- Photo gallery
- About and certifications
- Policies and FAQs
- Booking and contact paths
- Connect GlossGenius, Vagaro or Booksy
Made to look like your business
- Your colors, fonts and logo
- Photos of your work and your space
- Copy written from your intake
- Location, parking and hours
Custom Beauty Studio Website
Room for every artist and every service.
Every service, artist and product gets a page of its own, planned from search data before anything gets designed. If your current site already ranks, every old URL is redirected before launch.
What custom makes room for
- A page for every service worth ranking
- A profile for every artist
- Galleries by service
- Product shop and gift cards
- Booking and deposit integrations
- Redirects for every old URL
Free Concept Preview
See your studio's site redesigned before you book.
Send your current site and get a redesign concept back in your inbox, usually within two business days. Made by a real human. Free for existing sites with four or more pages.
The Difference Working With Sprout Marketing & Design
What comes standard with Sprout Marketing & Design.
Written content, search setup, a training video and a site you own outright. Here's how that lines up against building it yourself or paying a salon marketing company every month.
| What you get | Sprout Marketing & Design | DIY website builder | Salon marketing subscription |
|---|---|---|---|
| Website built and launched for you | Included | No | Included |
| Website content written for your business | Included | No | Varies |
| Existing booking app connected | Included | You handle it | Varies |
| Google Search Console set up | Included | You handle it | Not typical |
| XML sitemap submitted to Google | Included | You handle it | Varies |
| Existing Google Analytics tracking installed | Included | You handle it | Varies |
| Eligible existing Google Business Profile optimized | Included | You handle it | Not typical |
| SEO titles and meta descriptions written | Included | You handle it | Typically yes |
| Mobile and tablet review by hand | Included | You handle it | Varies |
| Personalized training video for your website | Included | No | Not typical |
| 7 days of post-launch support | Included | No | Varies |
| Website ownership | Full ownership | Varies by platform | Typically no |
| Move the website to another WordPress host later | Yes | Platform-dependent | Typically no |
| Required monthly website-service fee | No | Typically yes | Typically yes |
Hosting, domains and booking software are billed by those providers. Existing tools can be connected to the site, and setup inside those platforms is quoted separately.
Esthetician Website Design
Your policies protect your calendar.
No-shows, late arrivals and can-you-squeeze-me-in texts cost more than most artists want to admit. Clear policies, deposits and aftercare on the site cut down on all of it, and you stop having the same conversation in your DMs.
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Deposits and cancellation rules
Stated once and agreed to at booking.
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Aftercare that's easy to find
Clients pull it up instead of texting you.
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Licenses and products
What you're certified in, from lash extensions to permanent makeup, and what goes on their skin.
Optional Add-Ons
Other things beauty pros usually ask about.
SEO and more content
More service pages, local pages or someone keeping an eye on search after launch.
See SEO services
Logo and branding
If your logo doesn't look good on a gift card, it might be time.
See logo and branding
Business cards and print
Cards, aftercare cards and gift certificates that match the new site.
See print designBeauty Website FAQs
Questions beauty pros ask before signing.
Do you do website design for lash technicians?
Yes. Lash artist sites lean on before and afters, set types and fill policies, with booking built right into the menu.
Do you do nail tech website design too?
Yes. Nail, brow and esthetician sites all fit the same layout, with the menu and gallery set up for your services.
Do you work with makeup artists and PMU artists?
Yes. A makeup artist website leads with your portfolio and bridal or event booking. A permanent makeup website adds healed results, consultation forms and touch-up policies, since PMU clients want to see how the work looks months later.
Will it work with my booking app?
Usually. Booking apps like GlossGenius, Vagaro and Booksy can be connected or embedded, deposits included. Setup inside those platforms is quoted separately.
Do I still need a website if I'm on Instagram?
Yes. Instagram is where people find you. The site is where they check prices and book, and your feed can be added if you want it.
Can you redesign my site without losing the pages that rank?
Yes. Every old URL gets mapped and redirected before launch, and pages that bring in traffic stay put or move on purpose. Nobody can promise rankings won't shift, but nothing gets dropped by accident.
What do you need from me?
A filled-out intake form, your logo, your service menu and photos of your work. The form asks the questions, so nobody's staring at a blank page.
Can I add services later?
Yes. When you add a new service, like lash lifts or brow lamination, it goes on your menu with its price. If it's worth ranking on its own, I research how people search for it and write it a page. New pages are quoted separately.
Not sure which one fits your studio?
View the beauty services website template, run the numbers or book a call and talk it through.
