Website Design for Therapists
Website design for therapists whose next client is reading every word.
Looking for a therapist is hard enough. Most people read three or four sites before reaching out, quietly checking whether you take their insurance, whether you see teens and whether you sound like someone they could talk to. The site that answers all three gets the email.
Read 30+ five-star Google reviews
Therapist Website Design
Some people search for EMDR. More search for how they feel.
They search for what's keeping them up at night. Plenty of people don't know the difference between CBT and EMDR, and they don't need to before the first session. Therapist website design starts with how they describe it, then shows them you work with exactly that.
- can't stop overthinking at night, called anxiety therapy
- we fight about the same thing every week, called couples counseling
- still not over my mom dying, called grief counseling
- teenager won't talk to us anymore, called teen therapy
Specialties in their words
One page for each thing you treat.
Fees and insurance, easy to find
No one should have to email to ask what a session costs.
Who they'd be talking to
A bio that sounds like you on a good day.
A first step that feels safe
A short form or a free 15-minute call.
Private Practice Website Options
One therapist, one office? That's a different site than a group practice.
A solo clinician with a few specialties fits the therapist template just fine. When the site needs more than the template holds, like more specialties, more clinicians, a second office or a site that already ranks, it's time for a custom plan.
Done-For-You Template
The therapist template
A quick-launch site that's already designed. I restyle it to your brand, write the copy and launch it. All you do is fill out the intake form and supply the images.
Solo therapists and small practices.
Custom Build
A custom therapy practice website
Every page planned around your specialties, clinicians, locations and how new clients book.
Sites with more pages or features than the template holds, or a redesign with rankings to protect.
Add-ons
- Connect SimplePractice or TherapyNotes booking
- Build a custom intake form
- Set up business email on your domain
- Add a Calendly link for free consultations
Quoted separately.
Done-For-You Therapist Template
Already designed around how clients choose a therapist.
Specialties, your bio, fees and insurance and a consultation path are already in the layout. You fill out the intake form. I write the copy, connect SimplePractice, TherapyNotes or whichever practice management tool you use and launch it. The five-page version includes Home, Specialties, About, Policies & FAQ and Contact.
Already in the design
- Specialty pages
- Clinician bios
- Fees and insurance
- FAQs
- Consultation and contact paths
- Connect SimplePractice, TherapyNotes or Jane
Made to look like your practice
- Your colors, fonts and logo
- Photos of you and your office
- Copy written from your intake
- Location, telehealth states and contact details
Custom Therapy Practice Website
Room for every clinician on the team.
Rising Embers Therapy · View the project
Every clinician, specialty and office gets a page of its own, planned from search data before anything gets designed. If your current site already ranks, every old URL is redirected before launch.
What custom makes room for
- A page for every specialty worth ranking
- A profile for every clinician
- More than one office or telehealth state
- Fees, insurance and FAQ pages
- Longer intake forms and integrations
- A blog set up for ongoing posts
- Redirects for every old URL
Free Concept Preview
See your practice's site redesigned before you book.
Send your current site and get a redesign concept back in your inbox, usually within two business days. Made by a real human. Free for existing sites with four or more pages.
The Difference Working With Sprout Marketing & Design
What comes standard with Sprout Marketing & Design.
Written content, search setup, a training video and a site you own outright. Here's how that lines up against building it yourself or paying a therapist marketing company every month.
| What you get | Sprout Marketing & Design | DIY website builder | Therapist marketing subscription |
|---|---|---|---|
| Website built and launched for you | Included | No | Included |
| Website content written for your practice | Included | No | Varies |
| Existing booking or client portal connected | Included | You handle it | Varies |
| Google Search Console set up | Included | You handle it | Not typical |
| XML sitemap submitted to Google | Included | You handle it | Varies |
| Existing Google Analytics tracking installed | Included | You handle it | Varies |
| Eligible existing Google Business Profile optimized | Included | You handle it | Not typical |
| SEO titles and meta descriptions written | Included | You handle it | Typically yes |
| Mobile and tablet review by hand | Included | You handle it | Varies |
| Personalized training video for your website | Included | No | Not typical |
| 7 days of post-launch support | Included | No | Varies |
| Website ownership | Full ownership | Varies by platform | Typically no |
| Move the website to another WordPress host later | Yes | Platform-dependent | Typically no |
| Required monthly website-service fee | No | Typically yes | Typically yes |
Hosting, domains and booking software are billed by those providers. Existing tools can be connected to the site, and setup inside those platforms is quoted separately.
Counseling Website Design
Trust gets built before the first session.
People reaching out to a therapist are already a little guarded. A warm bio, clear fees and a privacy note in the right place do more than any stock photo of a calm beach. Everything gets laid out so it's easy to find, and the final wording is always yours to approve.
-
Bios that sound like you
Credentials, plus who you see and how you work with them.
-
Privacy where they'll look for it
A line on the contact form about keeping details out of it, and a link to your policies.
-
Crisis information on every page
A short note pointing to 988 or emergency services, so no one mistakes a contact form for a crisis line.
Optional Add-Ons
Other things therapists usually ask about.
SEO and more content
More specialty pages, location pages, blog posts or someone keeping an eye on search after launch.
See SEO services
Logo and branding
If the logo was made in Canva the week you opened, it might be time.
See logo and branding
Business cards and print
Cards and referral handouts for doctors' offices that match the new site.
See print designTherapist Website FAQs
Questions therapists ask before signing.
How is website design for therapists different from other websites?
Mostly privacy and tone. People are sharing something personal the moment they reach out, so the site has to feel safe and keep the contact form simple. Everything else is good design.
Do you build WordPress websites for therapists?
Yes. Every site is built on WordPress, and you own it outright. No monthly fee to a platform that keeps your site if you leave.
Can the contact form be HIPAA compliant?
The form can be set up to collect only a name, email and short message, which keeps health details out of your inbox. For full HIPAA compliance, the forms inside SimplePractice or TherapyNotes are the better tool, and those can be embedded.
Can the site show fees and insurance without listing every plan?
Yes. A fees page can list your session rates, the plans you're in network with and what you offer out-of-network clients, like superbills. You decide how much detail goes on it.
Can you redesign my site without losing the pages that rank?
Yes. Every old URL gets mapped and redirected before launch, and pages that bring in traffic stay put or move on purpose. Nobody can promise rankings won't shift, but nothing gets dropped by accident.
What do you need from me?
A filled-out intake form, your logo and a few photos of you and your office. The form asks the questions, so nobody's staring at a blank page.
Can the site have a blog?
Yes. I can set up the blog and write the posts, or set it up so you can write your own. Posts I write get keyword research before they go live, the same as any new page.
Can I add specialty pages later?
Yes. When you start treating something new, like EMDR or couples work, it gets its own page. I research how people search for it, write the page and link it from your specialties. New pages are quoted separately.
Not sure which one fits your practice?
View the therapist website template, run the numbers or book a call and talk it through.
