Plumbing Website Design
Copperhead Plumbing Website Project
Copperhead Plumbing Services is a family-owned residential plumber serving Casa Grande, Pinal County and the East Valley. This plumbing website design project started with a full SEO workup and competitive research, then built a site designed to rank in every city they serve and turn those searches into booked calls.
Custom Features
Symptom checkers, online booking and plumbing financing
A symptom checker for every service
Each service page has its own symptom checker. Homeowners pick what they're seeing, like a slow drain or lukewarm water, and get pointed to the right fix, while each checker adds keyword-rich content that helps that page rank.
Online booking with Housecall Pro
An integrated Housecall Pro booking form lets homeowners request service online, and every request lands straight in the company's scheduling system without a phone call.
Plumbing financing through Wisetack
Wisetack financing is built into the site with its own plumbing financing page, so larger jobs like water heater replacements, softener installs and repipes don't stall on the upfront cost.
Trust + Repeat Business
A care plan for repeat customers and photos of the real company
The Copperhead care plan
A yearly maintenance plan created as part of the project, with priority service, repair discounts and an annual inspection. It gives one-time repair customers a reason to come back.
On-brand photography
A scheduled photo shoot captured the tools and branding, so the site shows Copperhead's own equipment instead of stock images.
Strategic Direction & Design Intent
A Casa Grande plumber website built from the research up
Homeowners searching for a plumber usually have a problem right now. The site needed to show up for those searches across every city Copperhead serves, and make it easy to call, book online or check financing.
Research
A full SEO workup and competitive research came first. That meant keyword research for every service and city, a review of the plumbers already ranking in Casa Grande and Pinal County, and a page plan based on what those sites were missing.
Project Goals
Rank for residential plumbing searches across the service area, show the family-owned, licensed company behind the work and give homeowners clear answers on pricing, warranty and financing before they call.
The Build
A 28-page build covering the homepage, service pages, location pages, a financing page and a contact page, each focused on one service, city or task. Service area pages target the cities Copperhead covers without repeating the same copy, and FAQ answers lead with a direct answer.
The Approach
Every page followed the same content rules. No message appears twice on a page, the site makes no availability promises the company can't keep, and each page names the location once instead of repeating it in every paragraph.
The Result
Before & After: The Copperhead plumbing website design project
Scroll inside each screen to see the full page.
The Before
The original Copperhead website was outdated and did very little to help the business grow. It had no custom features, no way to book online and no blog to answer the questions homeowners were already searching.
- Outdated design and layout
- No custom features like symptom checkers or financing
- No online booking
- No blog or educational content
The Outcome
At launch, Copperhead had a site set up to rank in every city it serves. Each service and location page targeted its own searches, homeowners could check symptoms, see financing and learn about the care plan without calling, and the research behind it gave the company a clear plan for ranking in Casa Grande and the surrounding area.
- A 28-page site with its own symptom checker on every service page
- Service area pages for the cities Copperhead covers
- A plumbing financing page powered by Wisetack
- A care plan built to bring customers back every year
- Online booking through Housecall Pro
View The Live Site
copperheadplumbs.com
Plumber Websites
Planning a new website for your plumbing company?
Service area pages, financing and the research to back them up. Explore website design for plumbers, or book a consult to talk through yours.
